Portfolio

Check out some of the wonderful clients I've been working with and find out more about the work I've done for them.

Photo of Laura sitting on a leather bench in front of a wooden table, typing on a laptop. She is wearing a white t-shirt with a red, paisley kimono. She is looking out of the window, away from the camera and has a closed smile on her face.

Heretaunga Women's Centre

Website Copywriting | Tone of Voice Guidelines

Heretaunga Women’s Centre is a safe haven in the heart of Hastings, New Zealand where women work collectively to support, inspire and empower each other.

In 2024, I worked with the Centre to create a written identity to pair with their  gorgeous new branding. Equipped with my custom Tone of Voice Guidelines document and a website full of fresh copy, the HWC have everything they need to communicate their important mission and connect with the women of Hawke’s Bay. 

“We couldn’t be happier with the web copy Laura crafted for the rebrand of the Heretaunga Women’s Centre. Her work is warm and genuine—just like the community we’re building.”

Globe Community Project

Copywriting | Editing

Globe Community Project is a London-based charity transforming loneliness into connection among under-served groups including refugees, migrant women, and older people.

The lovely people at GCP reached out to me for help with some promotional materials for upcoming events, and I was more than happy to help. Making the most of my Canva subscription, I designed an easy-to-understand feedback form for migrant service users and a couple of flyers promoting free courses for over-65s – all with perfectly polished copy, of course.

“Laura is professional, very fast, good at quickly and intuitively understanding a brief, and creative in supplying on-point copy.”

White 'BulliesOut' logo on a purple background

BulliesOut

Copywriting | Editing | Content Creation

BulliesOut is an award-winning charity dedicated to educating on the impact of bullying and the benefits of promoting kindness. Every year, the Cardiff-based charity provides impressive mentoring and counselling support, workshops, training, and youth engagement programmes to over 10,000 people across the UK.

Since October 2023, my laptop and I have been a part of the BulliesOut mission in the form of volunteer recruitment flyers, a corporate partnership brochure, an end-of-year impact report, several webpages and a regular newsletter.

“Laura is a very experienced writer, who always delivers on a client brief. She delivers the right tone and message, always. Laura is a pleasure to work with.”

White 'Pride Cymru' logo with progress pride flag in the shape of Wales. The logo is on a bright pink background.

Pride Cymru

Copywriting | Editing | Content Creation

Every year, Pride Cymru hosts Wales’ largest celebration of LGBTQ+ rights in the heart of Cardiff. As well as organizing the iconic event which includes an ever-growing parade and superstar headline acts, Pride Cymru work year-round to protect and support the local LGBTQ+ community through regular events, corporate training programmes, and much more.

As the charity’s dedicated copywriter, I have supported the marketing team by crafting social media content, editing press releases, writing website copy (including project information, blogs, and more) and producing the content for the annual event programme.

Orange and white 'Karolo' logo on a dark grey background

Karolo

SEO Copywriting | Content Creation | Proofreading

For over three years, I was the go-to wordsmith for this website design and development agency based the heart of Cardiff. What did that entail? Basically, if words were involved, then so was I. Whether proofreading project proposals or writing entire websites for all sorts of clients, I made sure that every word was something Karolo were proud to stamp their name on.

“Utilising her vast vocabulary and pinpoint grammatical accuracy, Laura weaves her magic to make even the most laborious of topics interesting.”

White 'Lexus Law' logo on a blue background

Lexus Law

SEO Copywriting

Lexus Law is a boutique immigration law firm based in London. When the time came for a brand-new website, founder Jay Moghul reached out to ask for my help in crafting the copy. Following an in-depth discovery meeting and working closely with the website designers, I wrote page after page of SEO optimised website content showcasing Jay’s wicked professionalism.

Laura is a very experienced writer, who always delivers on a client brief. Her skilful writing and wonderful way with words has meant we’ve always received work that exceeds our expectations. She delivers the right tone and message, always. Laura is a pleasure to work with.
Simple, white icon of a sillhouette of a person in front of a bright yellow background
Linda James MBE
—Founder, BulliesOut